Dealer.tn is the first Tunisian real e-commerce service. It has changed consumers habits letting them be more and more confident about online shopping. Act Near developed the website, and helped its founders establishing an offensive ROI driven marketing strategy.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Encourage Tunisian in online shopping.
A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.
Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.
20% less CPA
From the client
Act Near has built such a strong relationship with our organization that we consider them an extension of our activity. They always makes us feel like we're their first customer.